PPC brand bidding is a common marketing strategy used to generate visibility and engagement among search users who are clearly interested in your brand's offerings. The employee contact list logic, when applied to your competitors, is simple: if someone searches for "Adidas running shoes", then they are probably looking for a new pair and Nike might want to bid on that search term to employee contact list place an ad above. top organic search results for Adidas products.But when you bid on your own brand terms, you double the available real estate on a search results page, winning the organic search page ranking.
War while bidding on your search terms to claim the ad space. .Sounds crazy, right? Why would Nike bid on “Nike running shoes” ad inventory when it already dominates organic search results? But as counterintuitive as it may seem, the employee contact list are good arguments for bidding on your own brand terms in certain situations, and some important benefits will help you grow your business.Reasons why you should bid on your own brand terms in PPC While it may seem like an unnecessary overlap of your PPC and SEO strategies, bidding on your own the employee contact list brand terms can accomplish important digital marketing goals that organic results can't.
Here are five common use cases where this bidding strategy makes sense.1. You can change your marketing message in a flash.Building an organic search presence takes time – and even when you accomplish this, the results that show up for your brand are somewhat static. You can't quickly squeeze new pages and posts into the employee contact list first page of search results, which can slow down your brand's ability to deliver new posts and pivot its approach to employee contact list customers.But PPC brand bidding can help you make that change instantly. While your organic search results continue to show.