Publishers all leverage Xandr Curate to offer Consumer Email List custom inventory packages to buyers, with unique targeting or business advantages. Additionally, Xandr Curate is now a major demand channel for Xandr Monetize. Thus, during the first Consumer Email List half of 2021, the volume of activity of external “ curators ” grew three times faster than Xandr's own curation business, with 15 days of record spending in June . Currently, at the end Consumer Email List of the first half of 2021, the spending through Xandr Curate.
Between the management carried out by Xandr Consumer Email List and that of third parties, already represented 13% of the spending through Xandr Monetize . Thus, and during the second half of this year, Xandr plans to continue investing in Xandr Consumer Email List Curate, adding powerful capabilities to help customers grow their businesses in this new segment. Streamlined reach on television and digital In the second quarter of 2021, Xandr made two Consumer Email List major platform announcements for the unification of advertising, based on television and digital audience.
The first was a partnership with OpenAP to Consumer Email List enable buyers using Invest TV to reach deduplicated, scaled audiences through the largest TV schedulers through an automated RFP workflow. On the other hand, Xandr announced the Consumer Email List launch of a pioneering technology that allows the largest television distributors to Consumer Email List better manage and sell addressable inventory holistically. Building on Xandr's leading forecasting capabilities, Yield Analytics' converged inventory analytics .